Aston Martin is entering the SUV segment for the first time in the company’s 106-year history with the DBX.

The famed luxury British car brand touted the unveiling of the vehicle Tuesday as a “bold new chapter and landmark moment” for the automaker.

“I can’t emphasize enough how incredibly exciting and significant DBX is for Aston Martin,” said Aston Martin President and CEO Andy Palmer. “Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions.”

The DBX is a crucial vehicle for Aston Martin, which has not performed as well as expected since going public on the London Stock Exchange in October 2018. The company has lost roughly three-fourths of its market value since going public.

Aston Martin is the most recent traditional luxury or premium-luxury car brand to release a crossover or SUV. Others have included Alfa Romeo, Bentley, Lamborghini, Maserati and Porsche. Ferrari also has announced plans for a utility vehicle.

The DBX, according to Aston Martin, features luxury amenities buyers have come to expect from the brand as well as more capable, utilitarian features.

The DBX is powered by a four-liter, twin-turbocharged V8 engine found in DB11 and Vantage that features 542-horsepower and 516 ft.-lb of torque. It has a top speed of 181 mph and can achieve 0 to 60 mph in 4.3 seconds. The engine comes from Mercedes-Benz btw..

KEY POINTS

– Aston Martin’s DBX is powered by a four-liter, twin-turbocharged V8 engine found in DB11 and Vantage that features 542-horsepower and 516 ft.-lb of torque.
– It has a top speed of 181 mph and can achieve 0 to 60 mph in 4.3 seconds.
– Aston Martin is the most recent traditional luxury or premium-luxury car brand to release a crossover or SUV.